Using a direct mail API is a powerful way to automate your mail campaigns. Traditionally, marketing companies would have to email spreadsheets to printing companies and hope for the best, hoping that their mailings would come out on time. With an API, all of this information can be stored in a single database, connected to an automated system. This way, you can easily oversee your entire direct mail campaign from one single location. It also eliminates the need to copy and paste information between different systems. Instead, all tools will communicate with each other, making your job easier.
Another benefit of using an API is the ability to customize your direct mail campaigns. For example, you can store up to 15 custom attributes and use the latest authentication technologies, such as Sender ID, DKIM, DMARC, and SMTP over TLS. This allows you to save time by not having to worry about forgetting to mail important customers or clients. Plus, using a direct mail API will help you add value to the customer purchase cycle and improve your business credibility.
Another key factor in direct mail API functionality is address verification. A good direct mail API should be able to quickly find matches in name and address information. Otherwise, you'll end up with inaccurate results when you send mail. As such, a good API should be able to sort through multiple name/age combinations and return only addresses that match.
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